Local Search Engine Optimization (Local SEO) for small businesses in Hampton Roads
Why do you need Search Engine Optimization (SEO)
Simply put, it is to "Get your customers to find your business when they type in your targeted keywords"Search Engine Optimization will help your website to be found by customers searching on Google, Yahoo, Live Search, Ask and other search engines. We specialize in Local Search Engine Optimization (SEO), thus we know what exactly to do, so that your web site starts appearing on the top of search engine results. Search engines index (collect) web pages found on the World Wide Web and a special algorithm ranks these pages based on relativity to the search keywords and the credibility (trustworthiness) of the content. Your website needs to:
- be found and indexed by search engines
- demonstrate relevance to the subject
- be a credible source of information
When does it make sense to do a Search Engine Optimization
According to Nielsen//NetRatings more than 80% of the global internet population used a search engine to find information, that's about 256 million people and growing. Chances are there is much greater percentage of your customers that would try to look you up on Google before picking up the Yellow Pages. If you are doing anything at all to attract new, and retain current customers, you can't ignore search engines, since they are one of your primary traffic generators. Local Search engine Optimization will make sense for almost every service provider that has local operations.
Put yourself in your customers' shoes
- Think what would customer type in the search engine while trying to find you.
- Let's assume they don't know your name or brand yet (we are targeting small businesses here)
- Type a few search phrases in the search engine paired with the name of the city.
- If you can't find your website on the first couple of pages, it's time to contact Hampton Roads SEO and get started today.
If your project is a bit too big for a couple of freelancers, and you need a help of an interactive agency? We recommend Visual Harbor for all your web marketing needs!